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Case study · Real estate

Next Door

Real estate developer behind the Gelovani and Marijani residential projects.

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Next Door residential project
SectorReal estate ProjectsGelovani · Marijani
Services we provided
Digital marketing (LinkedIn and Facebook)TikTokReelsCommunity managementDrone photo and video
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Resultswhat we brought
ROAS 67,400%+ Return on ad spend: the ads brought back 674× their cost in sales.
ROI 67,300%+ Return on investment: real profit left after the ad cost is taken out.
Efficiency 99%+ Ad costs were less than 1% of the sales they generated.
Sales 27+ Apartments sold every month through digital marketing alone.

Next Door is a real estate development company, currently represented in the market by its Gelovani residential project. The company focuses on creating modern, functional and thoughtfully designed living spaces, driven by a clear concept and a customer-centric approach.

The project was built around high KPIs, including sales volume, lead generation and brand engagement. The main challenge was achieving these ambitious goals in a highly competitive market without increasing the marketing budget, while maintaining efficiency and performance.

We developed a results-driven digital marketing strategy covering branding, content planning, paid advertising campaigns and website optimization, fully aligned with the sales funnel, KPI targets and real business objectives, enabling strong market positioning and consistent performance.

Branding

Print & expo

Print the flyers Pocket flyers for the Gelovani and Marijani projects. Hover to see the Georgian side.
Marijani flyer, English
Marijani flyer, Georgian
Gelovani flyer, English
Gelovani flyer, Georgian
Expo the expo wall Wall stickers for the Next Door stand at Expo Georgia.
Next Door expo wall, left wall 1Next Door expo wall, left wall 2Next Door expo wall, left wall 3
Next Door expo wall, right wall 1Next Door expo wall, right wall 2Next Door expo wall, right wall 3
Next Door expo wall, back wall 1Next Door expo wall, back wall 2Next Door expo wall, back wall 3
NextDoor
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door
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The content

Sales offers, interiors, Reels

What the client says
Mallow drove lead growth and accelerated sales for Next Door, achieved through a clear strategy and optimized campaign.
Next Door
Marketing Head (CMO)

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