Blog

Ideas & notes on marketing.

What's changing in digital marketing and advertising, and what it means for brands we work with.

AI overviews are rewriting the rules of search

Zero-click results are growing. Here's how brands keep showing up when AI answers the question before anyone clicks.

Reels, Shorts and TikTok keep taking attention from longer formats. What that means for a brand's content mix.

As third-party cookies fade out, the brands that own a direct relationship with their audience are winning cheaper, better-targeted ads.

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