In three months we promoted the restaurant and sold out every table at its events.
Restaurant Old Metekhi is located in one of Tbilisi's most historic and touristic areas, making it a naturally attractive destination for visitors. Its traditional Georgian cuisine, iconic views and authentic atmosphere have long ensured strong visibility and steady traffic, especially during peak tourist seasons.
Despite its popularity, the audience was largely made up of tourists and highly seasonal. The main challenge was to engage the local audience, encourage repeat visits and reposition the brand as a relevant, appealing dining destination for residents, not only visitors.
A logo redesign refreshed the visual identity while preserving the brand's historical character. We developed a renewed marketing and communication strategy with a strong focus on the local market, and planned and ran themed events and holiday activations throughout the year, increasing engagement and keeping activity consistent beyond the tourist season.
Branding
The logo renewal
The main challenge was to modernize an outdated logo without losing the brand’s established identity. Our approach focused on preserving its recognizable elements while introducing a cleaner, more refined design. The result is a contemporary logo that respects the brand’s heritage while embracing a fresh visual direction.
