Restaurant Tsvenebi is located in Khoni and operates as a multifunctional gastronomic space, combining an indoor restaurant and an outdoor terrace. The venue is designed not only for everyday dining but also for hosting events, private functions and various types of activities.
Tsvenebi is positioned in the premium segment, but its location and price point made driving sales difficult. The key challenge was reaching and engaging the right audience: people willing to pay for a premium experience, not just discount-seekers.
We developed a strategy around the venue's multifunctionality and event potential. A regular events calendar kept the venue consistently busy, and special packages were created for events and private functions. Lunch menus were introduced, the main menu was refreshed, and a flexible system of tailored offers was built for different needs and occasions.
On the advertising side, we ran Meta campaigns across Traffic, Messages, Engagement and Reach objectives. We tested event, offer and discount creatives to find what actually moved the premium audience.
Discount-led creatives brought in almost no inquiries, while event content drove the majority of engagement and sales. This premium audience responds to experiences, not price cuts, and that insight shaped the event-led strategy going forward.
