These results were achieved over five months of work.
Total 100 operates across Georgia as one of the emerging fuel station networks, combining fuel stations with convenience markets and gas (LPG) services. The goal of the project was to position the brand as a multi-service energy and retail network and increase nationwide brand awareness.
The main challenge was to promote Total 100 not only as a fuel station brand but also as an integrated network of markets and gas service providers, creating a clear and unified brand perception.
A digital marketing strategy was developed with a strong focus on increasing brand awareness and highlighting the diversity of services. As part of the campaign, a dedicated discount card concept was introduced and used as a key promotional and communication tool.
The loyalty card was one of the most important campaigns within Total 100. We created its branding and a dedicated strategy built around awareness, engagement and sales.
The campaign used different content, video and posters, in every digital channel.
The content
Fuel offers, loyalty cards, Reels
“What the client says
In the case of Total 100, Mallow delivered consistent digital marketing execution, overseeing the entire process from planning to realization.
